View Our Website View All Jobs

VP, Marketing

About Us:

LeagueApps is a fast-growing, venture-backed company that is using data and technology to build the largest community around youth and local sports. We count professional leagues, teams, and athletes as investors and partners, and reach millions of people every day through our best-in-class SaaS platform. We’re looking for leaders who want to design and define the next stage of our growth.  part of building the greatest local sports company in the world.

LeagueApps operates at the intersection of sports, technology, and community. Our sports management platform powers youth and recreational sports organizations across the country, making sports seamless — in everything from registration to payments to communications. More than software solutions, we’re creating community, serving as a thought-leader and bringing insights on such important topics as the professionalization of youth sports, the impact of innovation and technology on the future of sports, encouraging girls in sports, and injury prevention for youth players.

About You:

Our ideal leadership candidates have experience in the B2B2C, SMB, SaaS space. You have built and led a demand and lead gen marketing team in a growing startup environment. Have experience with a wide range of marketing channels and tactics ranging from email marketing, SEM and SEO to in-person events, webinars and landing page optimization. Have mastered the art of partnering with sales teams to build a lead and demand gen machine. You're a player-coach and know when and how to execute campaigns and projects. You love the science of marketing and speak Funnel analytics and conversion rates. Acronyms like ToFu, MoFu, BoFu, MQLs, and SQLs don't scare you. You have successfully worked in a high-growth, early-stage startup environment and have the grit, passion, and drive to do it all over again.

About The Position:

The VP, Growth Marketing plays an integral role in driving revenue growth for the company across multiple channels. Reporting to the President, this individual will be responsible for building a scalable demand generation strategy and driving the successful execution of that plan across the customer lifecycle to achieve acquisition, cross-sell/up-sell, and retention targets. The demand generation approach will encompass management of all demand generation channels, such as list building, third-party partnerships, digital advertising, SEO, in-person events, webinars, website strategy, and more. Design the overall corporate demand generation strategy, including inbound lead acquisition and influencing outbound strategy. Develop and manage the demand generation plan and operations across channels including campaigns, execution, and reporting & analysis. Coordinate with Product Marketing, Content Marketing and Partner Success (account management) to prioritize and develop integrated campaigns, determine best channels for each product/campaign/piece of content. Develop inbound/outbound lead generation strategy for digital and offline channels including: Email, Social, SEM/ PPC, Display/Retargeting, Conferences, Events, Webinars, Website/SEO, Associations, and Offline Channels. Own the relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales. Develop and lead the Demand Generation team through hiring, training, and coaching. Manage overall Marketing Operations including the marketing budget, demand gen technology, reporting, and dashboards to demonstrate revenue impact and ROI.


  • 7+ years experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results
  • Proficiency with Marketing Automation (i.e. Hubspot, Marketo, Act-on, Pardot)
  • Proficiency with Web Analytics such as Google Tag Manager and Google Analytics
  • Experience with Salesforce CRM
  • Experience in account-based marketing tactics
  • Advanced knowledge of digital marketing landscape and emerging technologies and trends
  • Good understanding and practical knowledge of SEO
  • Experience with event and field marketing

Working at LeagueApps:

  • Equity Grants
  • Health Benefits! Medical, Dental, and Vision Health coverage
  • We'll pay for your sports leagues!
  • Computer, Cell Phone, and Gym Subsidies
  • Culture and work environment that emphasizes teamwork, passion, learning, and fun.  Check out our Instagram to see for yourself
  • Social impact opportunities through our FundPlay initiative that includes events, volunteering, and grant-makings
Read More

Apply for this position

Apply with
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020
Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Please check one of the boxes below:

You must enter your name and date
Your Name Today's Date
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Human Check*