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VP, Marketing

About Us:

LeagueApps is a fast-growing, venture-backed company that is using data and technology to build the largest community around youth and local sports. We count professional leagues, teams, and athletes as investors and partners, and reach millions of people every day through our best-in-class SaaS platform. We’re looking for leaders who want to design and define the next stage of our growth.  part of building the greatest local sports company in the world.

LeagueApps operates at the intersection of sports, technology, and community. Our sports management platform powers youth and recreational sports organizations across the country, making sports seamless — in everything from registration to payments to communications. More than software solutions, we’re creating community, serving as a thought-leader and bringing insights on such important topics as the professionalization of youth sports, the impact of innovation and technology on the future of sports, encouraging girls in sports, and injury prevention for youth players.

About You:

Our ideal leadership candidates have experience in the B2B2C, SMB, SaaS space. You have built and led a demand and lead gen marketing team in a growing startup environment. Have experience with a wide range of marketing channels and tactics ranging from email marketing, SEM and SEO to in-person events, webinars and landing page optimization. Have mastered the art of partnering with sales teams to build a lead and demand gen machine. You're a player-coach and know when and how to execute campaigns and projects. You love the science of marketing and speak Funnel analytics and conversion rates. Acronyms like ToFu, MoFu, BoFu, MQLs, and SQLs don't scare you. You have successfully worked in a high-growth, early-stage startup environment and have the grit, passion, and drive to do it all over again.

About The Position:

The VP, Growth Marketing plays an integral role in driving revenue growth for the company across multiple channels. Reporting to the President, this individual will be responsible for building a scalable demand generation strategy and driving the successful execution of that plan across the customer lifecycle to achieve acquisition, cross-sell/up-sell, and retention targets. The demand generation approach will encompass management of all demand generation channels, such as list building, third-party partnerships, digital advertising, SEO, in-person events, webinars, website strategy, and more. Design the overall corporate demand generation strategy, including inbound lead acquisition and influencing outbound strategy. Develop and manage the demand generation plan and operations across channels including campaigns, execution, and reporting & analysis. Coordinate with Product Marketing, Content Marketing and Partner Success (account management) to prioritize and develop integrated campaigns, determine best channels for each product/campaign/piece of content. Develop inbound/outbound lead generation strategy for digital and offline channels including: Email, Social, SEM/ PPC, Display/Retargeting, Conferences, Events, Webinars, Website/SEO, Associations, and Offline Channels. Own the relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales. Develop and lead the Demand Generation team through hiring, training, and coaching. Manage overall Marketing Operations including the marketing budget, demand gen technology, reporting, and dashboards to demonstrate revenue impact and ROI.

Requirements:

  • 7+ years experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results
  • Proficiency with Marketing Automation (i.e. Hubspot, Marketo, Act-on, Pardot)
  • Proficiency with Web Analytics such as Google Tag Manager and Google Analytics
  • Experience with Salesforce CRM
  • Experience in account-based marketing tactics
  • Advanced knowledge of digital marketing landscape and emerging technologies and trends
  • Good understanding and practical knowledge of SEO
  • Experience with event and field marketing

Working at LeagueApps:

  • Equity Grants
  • Health Benefits! Medical, Dental, and Vision Health coverage
  • We'll pay for your sports leagues!
  • Computer, Cell Phone, and Gym Subsidies
  • Culture and work environment that emphasizes teamwork, passion, learning, and fun.  Check out our Instagram to see for yourself
  • Social impact opportunities through our FundPlay initiative that includes events, volunteering, and grant-makings
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